What Readers Say:

Corbett provides an excellent resource for non-professionals. He does well in defining and explaining the 33 rules.

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

A clear, concise summary of local advertising philosophy. My copy usually sits right next to my copy of "Elements of Style."

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

This book is almost too good to share.

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

This book is an excellent resource for any business owner. The authors give you a step-by-step approach to advertising

The 33 Ruthless Rules of Lcoal Advertising Michael Corbett

If you had to choose only one book on advertising, take it from me,
this one is it.

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Great Information

Based on the information in this book I will redirect my advertising to better capitalize on my local market.of the many advertising books I have read this one is by far the best.
-- WDH
 

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The 33 Ruthless Rules of Local Advertising Michael Corbett
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Purpose of Advertising

  • Competitive Position
  • Equity Position
  • Realize Growth Objective

Why Advertise

  • Attract New Customers
  • Retain Current Customers
  • Employee Moral
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